Specialized, Go, GO GO!!

For all who thought Specialized would go through their recent troubles and come out the far side a reformed company, you’re wrong.  It only takes a click over to NeilPryde bikes to find out that Specialized is still at their old game.

Effective immediately we are retiring our ALIZE bike name and replacing it with NAZARÉ. This is just a name change – your beloved bike will remain exactly the same.

This change comes at the behest of a well known bike company. According to their lawyers the ALIZE name was too close to one of their trademarked bike names and, as such, we need to stop using it.

We didn’t really see it the same way. Both the spelling and meaning are completely different. All our names come from winds (or other water sports references) which is in our heritage. ALIZE is a north-easterly wind found in central Africa and the Caribbean. Any similarity with the name in question, however questionable, was purely coincidental. We are proud of our bikes and our heritage and wouldn’t swap it for anyone’s.

In the end, after months of arguing with lawyers, we were forced to change the name to avoid a protracted and potentially costly legal battle. We prefer to focus on designing great bikes than communicating with lawyers. As such, all ALIZE bikes produced from this spring will carry the name NAZARÉ.

Nazaré is a town and a well known big wave surfing spot on the coast of Portugal. It’s fast, powerful and impressive – just like NAZARÉ.

We hope that you forgive us for this disruption.

So long ALIZE and allez, allez NAZARÉ!

So Alize, the name of a wind in the Carribean and Africa (pronounced oh-lize), is deemed by big S to be too close to  Allez, French for Go (pronounced ah-lay).  As much as I love communicating with lawyers, I can understand NeilPryde’s desire to focus on bikes rather than litigation.  I just wish Specialized had the same focus.  I guess if it isn’t a small bike shop owned by a Afghanistan-war veteran, the target isn’t as sympathetic and is unlikely to draw attention and public criticism–so that’s a safer target for S.

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