Thanks to Hand of Midas for the working link to a pic.
Interesting shape to the grip…looks pretty long. I’ll be curious to see whether the master cylinder is fixed into place (and actuated by a moving brake lever) or is floating. I’ll also be curious to see how the linkage between the brake lever and master cylinder works. Combining road tires and their compact contact patch with hydraulic disc brakes may create a good reason to have a design where the angle between the master cylinder and brake lever changes as the brakes go through their actuation.
I’m not certain what metric bike designers use for this issue, but let’s talk about braking force generated per millimeter of lever travel. It might make sense to have road bike brake levers where the force generated decreases slightly as the lever moves through its travel. You wouldn’t want it to decrease so much as to feel spongy, or to sap your confidence in the brakes…but if there was a small, linear change in the force generated, it might give better brake modulation, to manage the increase that’s coming in overall stopping power generated.