I know I said I wouldn’t write about Specialized more, but now this…
This is from Epix Gear’s Facebook page.
Let’s put it into the unconfirmed category for now until there’s more detail, but the company is asserting that Specialized is going after them for the design of their logo looking too much like Specialized’s Epic logo. See update below.
Here’s Epix’s logo (used for apparel sales):
I looked on Specialized’s website for pictures of the Epic logo, but couldn’t find any there. In fact, here’s one of their Epic models. They don’t have Epic on the side of them anywhere. (Is it on the top of the top tube?)
Here’s an older model, showing the Epic logo on the side.
That doesn’t really look like the Epix logo, does it?
This will be an interesting story to follow. My recommended step 2 for Specialized was to get their legal system in check. I don’t think they’ve done that. Get the word out folks. My only concern here is that while the internet is very powerful, it is also very lazy. People grow tired of online advocacy very quickly. We will have to see if this builds as much momentum as Cafe Roubaix did. I still stand by my original thoughts from day one, day two and day three.
Here’s the letter.
It’s dated 12/4, so perhaps this is just bad timing on Specialized’s part–having been sent before Cafe Roubaix broke. Epix, for its part, is saying that Specialized isn’t playing ball with them…and it appears clear from the letter that Specialized isn’t just concerned about the logo or font…they believe that the word “Epix” is too close to “Epic” in any format.
This will be an interesting one to follow.